Every second counts when someone is in a health emergency. That's why Pague Menos created “No ad”. An initiative that purchases advertising space before first aid videos to not place ads.

CLIENT: Pague Menos drugstore

AGENCY: lewlara\tbwa

AWARDS/

Cannes Lions: gold. media
              silver. media
              Shortlist. direct
              Shortlist. direct
              Shortlist. direct

El OJO de iberoamerica: GOLD. salud & Pharma
              gold. salud & Pharma
              gold. direct
              silver. direct
              silver. media
              silver. media
             

são Paulo creative club: silver. digital
            bronze. public relations
            in book. creative use of media
            in book. digital
            in book. direct marketing
            shortlist. media
           

To launch its new chocolate cookies, Piraque, the most original cookie brand in Brazil, did something about it: the very first “Accept Cookies” button that gives real chocolate cookies when you click on it.

CLIENT: Piraquê/ Mdias Branco

AGENCY: Lewlara\tbwa

AWARDS/

Cannes Lions: bronze. media
              bronze. creative commerce
              Shortlist. creative commerce
              Shortlist. creative commerce

El OJO de iberoamerica: GOLD. media
              SILVER. creative commerce
              finalist. direct
              finalist. digital & social
              finalist. best local idea
              finalist. brand experience & activation
             

são Paulo creative club: GOLD. digital
            SILVER. direct
            SILVER. creative use of media
           
effie awards brasil: silver. idea of media

clio awards: shortlist. creative commerce (E-commerce)
            shortlist. creative commerce (innovative use of channel)

Ketchup in the space? A team of crazy 14 astrobiologists worked for nine months at a lab called “The RedHouse” at the Aldrin Space Institute, Florida Tech, growing tomatoes in a simulated environment, with temperatures and water conditions similar to the red planet. The tomatoes had the exacting qualities that pass the rigorous quality and taste standards to become our iconic ketchup.

Client: The Kraft Heinz Company

Agency: africa ddb

case study

awards\

cannes lions: shortlist. social and influencer
            shortlist. public relations

D&AD: graphite pencil. entertainment
            shortlist. public relations

el ojo de iberoamerica: grand prix. media
            gold. design
            silver. brand experience and activation
            silver. innovation
            silver. public relations
            bronze. public relations
            bronze. more women
            bronze. best latin idea
            bronze. bravery
            merit. best local idea

são paulo creative club: merit. branded content
            merit. integrated
           

RICE AND BEANS: THE MOST traditional DISH IN BRAZIL. BUT, For some time now, bean consumption has fallen drastically. To rebalance this, and put beans and rice together on the brazilian's plates again, Camil launched “the 50/50 pack”.

CLIENT: CAMIL

AGENCY: LEWLARA\TBWA

awards\

el ojo: silver. Design
            bronze. Digital & Social
            bronze. Creative Business Transformation
            shortlist. Digital & Social

effie awards brasil: silver. Influencer Marketing

são paulo creative club: bronze. direct
            in book. design
            shortlist. PR
            shortlist. integrated
            shortlist. Digital/Best Use of Creators
           

The LGBTQ rights are invisible in BRAZIL. To highlight that, we took the colors of the

Pride flag to 250 articles of the brazilian constitution.

Client: OAB

AGENCY: TRibal ddb

Awards/

EL OJO: Gold. Design
              Gold. sustainable
              silver. direct
              finalist. best idea
         

brazilian creative club: Gold. Design
                                               bronze. Art Direction
                                               bronze. promo

What if we created a treatment for chronic respiratory diseases that, instead of medication, used music in its composition?

Client: pague menos drugstore

AGENCY: lewlara\tbwa

Awards/

são paulo creative club: bronze. creative use of audio
            shortlist. Radio
            shortlist. branded content & Experience
            shortlist. impact & ESG

TRIP BOOK SMILES IS A BOOK WHOSE STORY TAKES PLACE  IN THE CITY WHERE THE READER IS. IF THE READER TRAVELS WHILE READING THE BOOK, THE SAME STORY WILL MAKE REFERENCES TO PLACES IN THE READER’S NEW LOCATION.

CLIENT: SMILES MILEAGE PROGRAM

AGENCY: FCB BRAZIL

Awards/

ONE SHOW: Bronze. Branded Entertainment
                     8 Merits

Cannes Lions: Short List. use of Media
                      short list. product & service

SãO PAULO creative club: SILVER. Direct
                                                Bronze. Mobile
                                                Black Star. Trip Book SmileS

We reinvented the tradition of writing letters to Santa Claus to be more inclusive.

Client: Dorina Nowill

AGENCY: LEWLARA\TBWA

Awards/

Effie awards brasil: Gold. Diversity, Equity & Inclusion
            shortlist. non-profit

são paulo creative club: shortlist. estrela verde
           

what if your worst rival football team was the villain in one of your kid's books?

client: BandSports channel

Agency: Ogilvy & Mather

AWARDS/

CANNES LIONS: Silver - Print

Note: This print ad was following a waiting list with more than 120.000 real people for a transplant in Santa Casa Hospital.

TAGLINE: IF TODAY YOU NEEDED A TRANSPLANT, YOUR NAME WOULD BE HERE. BE AN ORGAN DONOR.

CLIENT: SANTA CASA HOSPITAL

AGENCY: YOUNG & RUBICAM SÃO PAULO

Awards/

CANNES LIONS: SILVER. Print

brazilian creative club: in book

To promote a tribute from the new Brastemp to the past of the most iconic brand of home appliances in Brazil, we invited the advertising boys who were for many years the face of the brand, and mixed them with the current memes.

CLIENT: Brastemp

AGency: FCB BRAsIL

awards and results/

30m views + 110k shares

8º lugar no trend topics mundial

eleita uma das melhores campanhas do ano pela mídia especializada

clube de criação de São Paulo - Prata . Branded Content

Clube de criação de são Paulo - bronze . TV, cinema e outras telas

Prêmio ABP - lâmpada de ouro . filme

84% of all streets in São Paulo that honor people in their names refer to men.

We’ve created a website, in which people could vote and nominate women who deserve to be honored in São Paulo’s streets. Then We compiled all the suggested names by users into a special edition of the newspaper. On March 8, International Women's DAy, We handed it to the politicians responsible to naming streets.

client: Estadão Newspaper

Agency: FCB BRAZIL

AWARDS/

CLUBE DE CRIAÇÃO DE SÃO PAULO: SILVER

care awards winner / act responsible

Is your neighbour annoying you like in this commercial? 

V.O. You have a reason to move, ZAP has the solution.

CLIENT: ZAP, THE LARGEST REAL STATE WEB PORTAL IN BRAZIL

AGENCY: FCB BRAZIL

role: copywriter

AWARDS/

SÃO PAULO creative club: IN BOOK. TV

The brief was created to reinforce Oreo’s ritual
"Twist, Lick and Dunk" in Brazil, between father and son.
We showed how they can be identical even if they look so different.

v.o. Oreo. The most beloved cookie in the world.

CLIENT: OREO

AGENCY: FCB BRAZIL

WE CREATED A ZAP EXHIBIT CIRCUIT WHERE EMPTY HOUSES FOR SALE
WERE TURNED INTO ART GALLERIES FOR BEGINNER ARTISTS.

CLIENT: ZAP, THE LARGEST REAL ESTATE WEB PORTAL IN BRAZIL.

AGENCY: FCB BRAZIL

AWARDS/

CANNES LIONS: SHORTLIST. MEDIA

LIA AWARDS: FINALIST. BRANDED CONTENT

SÃO PAULO creative club: IN BOOK. PROMO

                                                IN BOOK. OUTDOOR

O que faço com esse buraco is a children book that talks about grief, and it was inspired in my own life. It was published in 2020 and it was awarded by unesco. My role here was to write the story and directed the talented illustrator.

Award/

selo cÁtedra unesco de leitura puc-rio 2020