50/50 Project

Rice and beans is Brazil's most traditional dish, but bean consumption was falling fast. To put them back together on Brazilian plates, Camil launched “the 50/50 pack”.

Client
Camil

Agency
Lewlara\TBWA

Awards

• El Ojo
  Silver, Design
  Bronze, Digital & Social
  Bronze, Creative Business Transformation

• Effie Brasil
  Silver, Influencer Marketing

• São Paulo Creative Club
  Bronze, Direct
  In Book, Design
  3 Shortlists