The long version.

Hi, I’m Marilu Rodrigues, Group Creative Director at Wieden+Kennedy São Paulo.

I’ve been a creative for over 20 years, mostly in Brazil, with a two-year chapter in Portugal at Leo Burnett Lisbon. Along the way, I’ve worked at agencies including Leo Burnett, Y&R, DM9DDB, Ogilvy, FCB, AfricaDDB, TribalDDB and Lew’Lara\TBWA, creating work for both local and global brands.

I started as a copywriter and, even as my titles changed and I began leading creative teams, I never really stopped being one. I still believe in the power of a good idea, a well-told story and those rare pieces of work that make you wish you’d thought of them yourself.

Over the years, my work has been recognized by festivals in Brazil and around the world, including a Gold Lion at Cannes. My story with the festival started much earlier: at 23, I was selected to represent Brazil at Young Lions.

I’ve served on juries including Gerety Awards, Effie Awards Brazil, Ciclope Latino, The Lisbon Festivals, Globo’s Profissionais do Ano, Creativepool Annual, Festival da ABP, Young Lions Brazil and Clube de Criação de São Paulo, where I served as Jury President.

And when I’m not writing for brands, I write for a much tougher audience: kids.

I published my first children’s book, “A Menina Reclamona,” in 2012. In 2020, I published “O Que Faço Com Esse Buraco?”, a book about grief that received UNESCO recognition.

Twenty-something years, a few countries, many agencies, countless presentations and probably too many rejected ideas later, I’ve learned a lot.

But the part I’m most interested in is still what comes next.