No Ad

Every second counts when someone is in a health emergency. That's why Pague Menos created “No ad”: an initiative that buys advertising space before first aid videos so that no ads are placed there.

Client
Pague Menos

Agency
Lewlara\TBWA

Awards

• Cannes Lions
  Gold, Media
  Silver, Media
  3 Shortlists, Direct

• El Ojo de Iberoamérica
  Gold, Salud & Pharma (2)
  Gold, Direct
  Silver, Direct
  Silver, Media (2)

• São Paulo Creative Club
  Silver, Digital
  Bronze, PR
  In Book (3)
  Shortlist, Media